Instilling a lifelong love of movement.
It could be a bright summers day or a frosty clear morning it really doesn’t matter the whole family is up early having breakfast and excited by the day ahead. Once again 3 generations of the family are together to play. Just as the plates are cleared away the door bell rings and nan and grandad are here to get ready to play too. The car is packed up and we are off. It could be the woods it could be the beach again it matters not, what matters is that the whole family has fallen in love with activity and they share that love together.
This has occurred through wholesale change of the delivery and acceptance of what good quality movement provision is. For some it is competitive sport and for some it is play. For some it is competing and becoming the best you can be, for others it is a kick about with your mates.
What is for sure is that your economic background, physical abilities or which school you attend decides this. It should be equal opportunities for all.
After all the World Health Organisation have called the current obesity statistics a ticking time bomb. Put simply it is far too risky not to act to get everyone falling in love with movement.
We at Active Future have decided to use all means necessary to combat this social issue and will do whatever it takes to reach our long term goal of improving the lives of 1 million people per week.
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Matt Goodman
Group Managing Director